The year 2020 is predicted by many industry leaders to be an important year for the development of IP value in all industries. In 2007, the world intellectual property organization (WIPO) issued the "guide to the management of museum intellectual property" for museum cultural and museological products. The scope of museum intellectual property management includes: copyright and adjacent rights. Trademarks, service marks, trade names and patents. There should be a more mature and perfect system in the utilization of museum resources. To maximize the resources of the museum.
In recent years, China's cultural and creative industry has been developing like a boom, and "museum IP(intellectual property rights)" is also familiar. With the advent of IP era, people should better explore the potential value of cultural works while appreciating them. The national cultural heritage administration recently issued the operational guidelines on copyright, trademark right and brand authorization of museum collection resources (trial) (hereinafter referred to as the operational guidelines), giving these demonstration guidelines explored in practice from the perspective of the industry, and injecting a shot in the arm to stimulate the vitality of the operation of museums.
Museum is a nonprofit cultural institutions, not the pursuit of profit, however, as the culture and strategy is put forward, and the trend of cultural industry development, bear the important task of cultural transmission, museum and the museum by wen gen product sales to continue the education function of museum, its economic benefits and can be used for the collection, exhibition, education, and other functions, but also the guarantee of sustainable development of the museum. With the growing role and influence of museums in social life, the social and economic benefits of intangible properties such as museum collections, ancient buildings, exhibitions and trademarks are increasingly prominent, and infringement cases also occur from time to time. Therefore, museums should attach importance to the management and protection of intellectual property rights.
Museums should pay attention to the following aspects when fully exploiting and utilizing IP resources during the exhibition:
First, we should fully understand the connotation of the right carrier. Collection resources are the right carrier of authorized activities of the museum, including both tangible and intangible objects, including the original material of the collection, the interpretation of the original material of the collection, and the digital information of the collection.
Second, when authorizing the copyright of collection resources, we should ensure that we enjoy the copyright or have the right to exercise the authorization. According to the current copyright law, the copyright includes personal rights and property rights, personal rights including right of publication, the right of authorship, alteration and integrity rights, property rights including copy rights, distribution rights, right of rental, exhibition, which, presentation, broadcasting, information network transmission right, rights, rights, translation rights, the right to assembly, and the copyright owner shall enjoy the other rights.
Thirdly, with the development of digital technology, the integration of digital museum resources is an inevitable trend. There are more and more digital museums online. It is an inevitable trend for the future development of museums to spread the collections and relevant introductions of museums through the Internet. This will be conducive to the full excavation and development of the museum collection value, but also conducive to the preservation of cultural relics.
Fourth, the museum should strengthen supervision to ensure the full implementation of the contract in the process of cooperative development and brand operation. On the one hand, to ensure that the quality of authorized products does not harm the public interest. Strengthening supervision is particularly important to maintain the brand value of museums. Don't
Fifth, while carrying out the integration of museum resources, attention should be paid to the protection of trade secrets that belong to the management information of museums. Museums not only have technical information, but also a lot of operational information, such as exhibit materials, exhibition arrangement, various kinds of information generated in administrative management, financing information, organizational structure design and so on. These business information can also be protected as trade secrets.
Museums should explore and utilize IP resources in a deeper and comprehensive way. What museums and even the whole society need to think about is: how to effectively extract the artistic elements and cultural values from the collection resources, and redesign products that are more suitable for daily life and highlight cultural taste? How to construct a binding credit environment that limits the behavior of the authorized parties. When thinking about reform and innovation, I hope to see more guidelines, standards and even laws and regulations in the near future to improve the public cultural service capacity of museums and promote the prosperity and development of cultural relics. Only in this way can cultural relics or cultural values and potential resources be fully explored and developed.